Packaging Design Testing Services
Test your packaging designs with real consumers before production. Measure visual appeal, findability, brand fit, and purchase intent. Make confident design decisions backed by statistical data.
What We Test in Packaging Design
Colors & Visual Elements
- ✓ Primary and accent color schemes
- ✓ Color contrast and shelf standout
- ✓ Background and gradient treatments
- ✓ Visual hierarchy and eye flow
Logo & Brand Identity
- ✓ Logo size and placement
- ✓ Brand name legibility
- ✓ Brand recognition and recall
- ✓ Brand fit and authenticity
Callouts & Messaging
- ✓ Product benefits and claims
- ✓ Badge placement (organic, new, etc)
- ✓ Messaging clarity and appeal
- ✓ Call-to-action effectiveness
Layout & Structure
- ✓ Information architecture
- ✓ Image vs text balance
- ✓ Window panel effectiveness
- ✓ Overall composition and flow
Key Metrics We Measure
Visual Appeal
How attractive and eye-catching is your packaging on shelf? Measured on a 10-point scale with top-2-box analysis.
Findability
How quickly can shoppers locate your product on a crowded shelf? Time to find measured in seconds.
Purchase Intent
How likely are shoppers to buy this product? 5-point scale from definitely would not to definitely would buy.
Brand Attribution
Can shoppers correctly identify your brand after brief exposure? Unaided and aided recall metrics.
Message Clarity
Do shoppers understand your key product benefits and claims? Open-ended and multiple choice questions.
Competitive Standout
How well does your design stand out vs competitors? Click-first analysis in competitive shelf context.
Our Packaging Design Testing Process
Design Upload & Setup
Send us your packaging designs (2-5 variants recommended). We set up the test environment with competitive context and realistic shelf scenarios. Timeline: 2-3 days.
Shopper Recruitment
We recruit 200-300 target shoppers matching your demographic, purchase behavior, and geographic requirements. National panels available. Timeline: 1-2 days.
Test Fielding
Shoppers complete online tasks including findability exercises, appeal ratings, purchase intent questions, and open-ended feedback. Timeline: 3-5 days.
Analysis & Insights
Our team analyzes results with statistical testing, cross-tabs by demographics, and visual heatmaps. We identify winning designs and optimization opportunities. Timeline: 2-3 days.
Results Delivery
Receive an executive summary, detailed report with recommendations, raw data, and optional presentation. Clear go/no-go guidance for each design tested. Timeline: 1 day.
Total Timeline: 2-3 Weeks
Standard packaging design testing completes in 10-15 business days from design upload to final report. Rush options available for 7-10 day turnaround.
Packaging Design Testing Success Stories
Organic Snack Brand Redesign
Challenge: Low shelf standout in natural foods aisle with heavy competition from established brands.
Test: 5 packaging design variants tested with 300 target shoppers (health-conscious millennials). Measured findability, visual appeal, and purchase intent.
Results:
- ✓ Variant C scored 32% higher on visual appeal vs control
- ✓ Findability improved by 3.2 seconds (from 6.8s to 3.6s)
- ✓ Purchase intent increased 27% (top-2-box: 52% to 66%)
- ✓ Post-launch sales lift of 18% in first 90 days
Premium Skincare Line Extension
Challenge: Extending brand into new category while maintaining premium positioning and brand consistency.
Test: 3 packaging concepts with different color schemes and callout strategies. 250 beauty shoppers (age 25-45, $75K+ income).
Results:
- ✓ Concept B achieved 88% brand attribution (vs 72% for concept A)
- ✓ Premium perception score 4.2/5 (vs 3.6/5 for alternatives)
- ✓ Purchase intent at category-leading 71% top-2-box
- ✓ Successful launch with no redesigns needed
Packaging Design Testing Pricing
Quick Test
- ✓ 2-3 design variants
- ✓ Core metrics (appeal, findability)
- ✓ Virtual shelf environment
- ✓ 2-3 week turnaround
- ✓ Summary report
Standard
- ✓ 3-5 design variants
- ✓ Full metrics suite
- ✓ Competitive shelf context
- ✓ 2-3 week turnaround
- ✓ Detailed analysis + crosstabs
- ✓ Heatmaps & click tracking
Premium
- ✓ 5+ design variants
- ✓ Advanced analytics
- ✓ Physical + virtual testing
- ✓ Multi-market research
- ✓ Dedicated project manager
- ✓ Executive presentation
Test Your Packaging Designs with Real Shoppers
Get data-driven insights on which packaging designs drive the most sales. Results in 2-3 weeks with 200+ target consumers.
✓ Trusted by 500+ CPG brands | ✓ 27% average sales lift | ✓ 15+ years experience